Google is rolling out new tools aimed at giving website owners more visibility and control as its AI-powered search features continue to expand.

In a blog post published Tuesday, the company said it is testing a new setting in Search Console that lets site owners decide whether their pages can appear in generative AI search features such as AI Overviews, AI Mode and AI Overviews in Discover. Google is also adding new reporting inside Search Console to show how pages surface in those AI experiences.

The changes come as Google says more users are turning to generative AI to search for and make sense of information. According to the company, AI Overviews has reached more than 2.5 billion monthly active users, while AI Mode has passed one billion monthly users. Google says those features are prompting people to ask different kinds of questions, which in turn creates new opportunities for brands, publishers and creators.

Google has been building AI search experiences with more links to websites, not fewer, the company said. It pointed to recent updates that increased inline links in AI-generated responses and added site previews intended to encourage clicks. Google also introduced Preferred Sources in AI Overviews and AI Mode, along with subscription labels that let users surface certain sites more prominently.

The company said it is continuing to experiment with new link formats in AI search, while also updating guidance for site owners who want to improve their visibility. That advice emphasizes original content, good page structure, strong user experience and high-quality images and video.

The newly tested Search Console toggle is designed to give publishers more say over how their content is used in AI search features. If a site owner opts out, Google says the site will not receive traffic or impressions from its generative AI search products. Google also said the new control will not affect ranking in search results outside those AI features.

Google framed the change as part of a broader history of giving sites more options, comparing it with existing controls such as snippet settings and Google-Extended. The company said it has been talking with publishers, creators and regulators, including the UK’s Competition and Markets Authority, as it develops the tools.

Alongside the toggle, Google is beginning to provide new Search Console insights about how pages appear in AI search results. Those metrics will include impressions data, which pages show up in AI responses and the countries where they appear. Google said it plans to add more metrics over time as it learns what information publishers find most useful.

For now, the new features are being tested with a limited group of website owners in the UK. Google said it wants to gather feedback and refine the tools before a wider rollout.

The updates reflect Google’s effort to balance the growth of AI-generated search answers with the needs of publishers who want clearer data and greater control over how their content is used. As AI search becomes a bigger part of how people explore the web, Google says it will keep adapting both the search experience and the tools available to site owners.