Asana has agreed to acquire StackAI for $75 million, a move that adds a no-code agent-building platform to the work management company’s growing set of AI products. The deal is part of Asana’s effort to reposition itself as an AI-native workplace platform built for teams that include both people and software agents.
StackAI’s co-founders, Tony Rosinol and Bernard Aceituno, will join Asana as part of the acquisition. The companies did not say when the deal is expected to close, but Asana unveiled the transaction on Thursday alongside its earnings update and investor call.
StackAI focuses on workflow automation that lets businesses build AI agents without writing code. Its system is designed to connect with tools companies already use, including Salesforce, Slack and Google Workspace, and then automate tasks across those systems. The startup was part of Y Combinator’s Winter 2023 cohort.
The acquisition comes as Asana works to sharpen its strategy in a crowded market for automation and AI software. StackAI has faced competition not only from workflow tools such as Zapier, but also from the growing set of agent-building products from major AI companies including OpenAI and Anthropic.
According to PitchBook data cited in the report, StackAI had raised just under $20 million before the sale, most of it from a $16 million Series A round. Investors in that round included Gradient, Epakon Capital, Lobby VC, LifeX Ventures and Vercel chief executive Guillermo Rauch.
For Asana, the purchase fits into a broader product shift that has accelerated in recent years. The company is best known for its core work management software, but it has also introduced AI-focused features such as AI Studio, a builder for automating workflows, and AI Teammates, a lineup of pre-built agents.
Asana says its advantage lies in its deep connection to existing business workflows. Because the company already sits inside many corporate task and collaboration systems, it believes it can gather the context and training signals needed to make AI agents more useful than standalone tools can be.
The deal also comes at a difficult moment for Asana in public markets. Since ChatGPT’s debut, the company has lost more than half of its market value. That pressure intensified after founder Dustin Moskovitz stepped down as chief executive last year. Even so, Asana’s revenue has continued to grow, and its new leadership has been presenting AI as a path back to stronger performance.
Chief executive Dan Rogers said in a statement that the acquisition would speed up Asana’s roadmap and move the company into what he called the next phase of human-agent work. He said the combination of AI Studio, AI Teammates and StackAI would help Asana tackle more complex business processes from start to finish.
The purchase gives Asana a way to broaden its automation offering at a time when enterprise customers are still figuring out how to deploy AI agents safely and effectively. By bringing StackAI in-house, Asana is betting that deeper integration with workplace data and existing processes will help it stand out in the race to build AI tools for business operations.