Craft is positioning its productivity app as a broader workspace for notes, tasks, documents, and connected AI tools. The company has highlighted new support for bring-your-own AI keys, along with Model Context Protocol, or MCP, connections that let users link Craft to external assistants and development tools.

The app is built around a mix of writing, planning, and organization features. Craft describes itself as a place for notes, tasks, calendars, whiteboards, and daily notes, rather than a single-purpose document editor. On its site, the company shows a range of use cases aimed at different kinds of users, including podcasters, producers, product managers, educators, writers, students, and site managers.

Those examples reflect how Craft is trying to serve both personal and professional workflows. A podcaster might keep meeting notes and social posts in one place, while a producer could organize shoot plans, scripts, timelines, and wardrobe notes. Other illustrated use cases include travel plans, blog drafts, lesson planning, project boards, progress trackers, and course outlines.

The company is also emphasizing writing as one of the core pieces of the product. Craft says users can capture quick ideas on their devices and then turn them into more polished documents later. Its writing tools include templates, whiteboards, AI-assisted writing, and options to publish and share documents directly from the app.

One of the more notable additions is support for MCP connections. Craft lists compatibility with several popular AI clients and coding tools, including Claude, ChatGPT, Claude Code, Windsurf, Cursor, Visual Studio Code, Raycast, and other MCP clients. The company also highlights API integrations with tools such as Lovable, Replit, Apple Shortcuts, Bolt, v0, Claude Code, Codex CLI, and other services.

MCP, or Model Context Protocol, is designed to help external tools connect to apps and data sources in a standard way. By adding support for MCP, Craft is signaling an effort to become part of a larger ecosystem of AI-enabled workflows, rather than staying isolated as a standalone note-taking app.

Craft also appears to be encouraging users to build on top of the platform. The company points to community templates and starter projects such as a blog publisher, reading tracker, plant dashboard, and dream journal. It says more than 200 builders are contributing to its template ecosystem.

The broader message from Craft is that the app is meant to adapt to the way people work, whether they are writing a document, managing tasks, or connecting AI assistants to their information. That makes the product less of a traditional note app and more of a general-purpose workspace.

As productivity apps increasingly add AI features and interoperability with third-party tools, Craft is leaning into both trends at once. Its support for user-supplied AI keys may appeal to people who want more control over their AI setup, while MCP support could make the app more useful to users building custom workflows across multiple platforms.