Apple’s next software cycle is shaping up to be a major showcase for Siri. The company is preparing a redesigned version of its digital assistant for iPhone, iPad and Mac, according to a report that details several of the changes expected in iOS 27 and related platform updates.

The new Siri experience is expected to be one of the main features Apple highlights at its Worldwide Developers Conference. Bloomberg described the assistant as the centerpiece of the next round of operating system updates and said the company plans to unveil a new interface, along with additional AI-driven features, as part of the broader release.

Illustrations based on the reporting show a more modern Siri design and a chatbot-like app that would give users another way to interact with Apple’s assistant. The images also suggest that Siri may become more tightly integrated into other parts of the system, including the Camera app, where users could potentially search for information or ask questions through a new interface.

The reporting indicates that Apple is working to position Siri as more than a voice command tool. Instead, the assistant appears to be evolving into a more flexible, conversational product that can sit inside different apps and respond in ways that feel closer to a chat interface. That would mark a notable shift for a feature that has long lagged behind competing AI assistants in both capability and perception.

The design changes are part of a wider push to bring new artificial intelligence features into Apple’s software stack. Bloomberg said iOS 27 will include other major updates beyond Siri, although the report focused primarily on the assistant and its new look. The company is expected to discuss these plans at WWDC, where software announcements typically set the tone for the next year of Apple’s ecosystem.

The move also reflects Apple’s growing effort to catch up in the AI race while staying within its long-standing emphasis on privacy and device integration. The company has faced pressure to show that it can deliver more useful AI features without sacrificing the tight product control that has long defined its software strategy.

Apple has already signaled that its AI push will extend across multiple devices and product categories. The Siri redesign appears to be one of the most visible pieces of that effort, especially because the assistant touches such a broad share of Apple’s customer base. A refreshed interface could make the changes immediately apparent to users, while deeper integration with apps could expand Siri’s practical role in daily tasks.

The report does not provide a release date for the new Siri features, and the software is not yet public. But the timing of the planned reveal suggests Apple wants to use WWDC to show developers and users how its next wave of AI features will fit into the iPhone, iPad and Mac experience.

For Apple, that makes Siri both a product update and a strategic test. If the company can turn its assistant into a more capable and more central part of its platforms, iOS 27 could become one of its most important software releases in years.