Getty Images said it has reached a multi-year display agreement with OpenAI that will bring licensed visual content into ChatGPT’s search and discovery experiences. The partnership is designed to let Getty Images content appear directly in ChatGPT, adding more visuals to responses surfaced through the AI tool.

The company said the arrangement will allow its licensed libraries to be used for display inside OpenAI’s search and discovery features. Getty Images framed the deal as a way to make AI-powered search more useful and more reliable by pairing responses with licensed imagery.

Craig Peters, chief executive officer of Getty Images, said licensed visual content can improve both the quality and trustworthiness of AI-driven search and discovery. He said the companies share that view and will work together to offer richer visual experiences for ChatGPT users.

The announcement did not disclose financial terms of the agreement or specify which Getty Images libraries would be included. Getty Images described the arrangement as a display partnership rather than a broader content licensing deal, indicating the visuals will be shown within the ChatGPT experience rather than used to train models.

The move comes as AI companies increasingly seek licensed media partnerships to support search, answer generation, and content presentation. For publishers and media companies, these agreements can offer a route to monetize archives and contribute vetted content to products built around generative AI.

Getty Images has positioned itself as a provider of licensed visual content for the AI era. In its announcement, the company highlighted its broader content marketplace, which includes Getty Images, iStock and Unsplash, as well as its work with creators, content partners, and API customers around the world.

The company also pointed to its long history in editorial, creative, and archival imagery, along with its efforts to support commercial use of generative AI tools trained on permissioned content. That emphasis suggests Getty Images is continuing to align itself with products that rely on licensed material rather than open web scraping.

The OpenAI partnership follows other recent content deals Getty Images has made in the AI and search space. The company has previously announced a multi-year image partnership with Perplexity, another AI-powered search provider, signaling a broader strategy to place licensed visuals inside emerging discovery products.

For OpenAI, the agreement adds a major image provider to ChatGPT as the company expands how users search for and interact with information. Visuals have become an increasingly important part of AI interfaces, especially as chatbots move beyond text-only answers and into richer search experiences.

Getty Images did not say when the content would begin appearing in ChatGPT or how prominently it would be displayed. It also did not detail whether the partnership covers editorial images, creative content, or both.

Still, the message from the companies was clear. As AI search becomes more visual, licensed content is becoming a key part of how platforms aim to balance usefulness, quality, and rights clearance.