Samsung Electronics is rolling out OpenAI’s ChatGPT Enterprise and Codex to a broad segment of its workforce, in one of the largest enterprise deployments OpenAI has announced so far. The company said the tools will be available to all Samsung Electronics employees in Korea and to all employees worldwide in its Device eXperience, or DX, division.
The move is designed to push AI deeper into day-to-day work across the company, spanning technical and non-technical roles. Samsung said it expects the tools to support work in software development, marketing, product development, manufacturing, and corporate functions, with the goal of improving productivity and helping workers solve problems more efficiently.
ChatGPT Enterprise will be used for a range of knowledge tasks, including searching and analyzing information, drafting documents, developing ideas, and interpreting data. OpenAI said the enterprise version includes protections meant for business use, such as data controls, user and access management, and security features that allow companies to operate within their own governance rules.
Codex, which originally focused on software development, is also being positioned for broader use inside Samsung. OpenAI said the system can help engineers write, review, and debug code, while also giving non-technical teams a way to turn ideas into working software, internal tools, websites, and automated workflows.
The rollout comes as OpenAI continues to promote Codex as a tool for a wider range of jobs than coding alone. The company said more than 5 million people now use Codex every week for both technical and non-technical workflows. In Korea, weekly active users of Codex have risen nearly 800% since Feb. 1, 2026.
Harrison Kim, general manager of OpenAI Korea, called the deployment historic and said Samsung’s approach is notable because it treats AI as a core platform rather than a tool reserved for specific teams. He said OpenAI will work with Samsung to help employees move from ideas to execution faster and build new products and services.
Samsung and OpenAI already had a relationship centered on AI infrastructure. Samsung Electronics is working with OpenAI to provide advanced memory semiconductors for next-generation AI systems. With the latest deployment, that collaboration is broadening from infrastructure into workplace AI adoption and employee-facing productivity tools.
The announcement also fits into a wider trend in South Korea, where companies and institutions have been expanding their use of OpenAI products. Seoul National University recently began offering ChatGPT Edu to all 47,000 members of its community, including students, faculty, and staff. OpenAI has also worked with Kakao to bring ChatGPT responses into KakaoTalk group chats.
Other Korean companies across sectors are already using ChatGPT Enterprise, OpenAI APIs, and Codex, including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour.
For Samsung, the latest step signals a broader push to integrate AI across the company, from manufacturing and research to marketing and internal operations. For OpenAI, it adds another high-profile enterprise customer to a growing list of corporate deployments as it pushes deeper into business software and workplace automation.