OpenAI is expanding Codex beyond software development with new tools aimed at analysts, marketers, sales teams, investors, and other workplace users. The company said the latest update adds role-specific plugins, in-place annotations for refining outputs, and a preview feature for building interactive websites and apps that can be shared through a URL.
The launch comes as Codex has grown into a much larger product than its original developer audience. OpenAI said more than 5 million people now use Codex each week. Non-technical users, including analysts, marketers, operators, designers, researchers, investors, and bankers, now account for about 20% of usage and are growing more than three times faster than developers.
OpenAI is positioning the new features as a way to make Codex more useful for knowledge work that spans multiple tools and departments. Inside the company, it says non-technical teams already use the system to build internal applications, create executive materials, assemble dashboards, and turn creative briefs into branded work. External examples include Zapier, where teams reportedly use Codex to pull information from Slack, Google Docs, and Coda, and NVIDIA, where researchers use it to accelerate experiment workflows.
The biggest part of the update is a set of six plugins designed for different job functions. OpenAI says the plugins bundle apps, skills, instructions, and workflows so users can work without writing code. Together, the first batch covers 62 popular apps and 110 skills.
The data analytics plugin is aimed at analysts and business teams that need to explore data, understand changes in key metrics, and create reports or dashboards. OpenAI says it connects with tools such as Snowflake, Databricks Genie, Hex, and Tableau.
A creative production plugin is meant for marketing and design work. It can help teams turn a brief into campaign boards, test ad variations, and create product images or ecommerce-ready asset sets using software including Figma, Canva, Shutterstock, Picsart, and Fal.
Sales teams get a plugin that brings customer context into account research, meeting prep, follow-up work, record updates, close planning, and deal reviews. It works with services including Salesforce, HubSpot, Slack, Outreach, Clay, Rox, and Actively.
OpenAI also introduced a product design plugin for early-stage prototyping, along with tools for exploring product directions, reviewing user flows, and making static screenshots interactive. The company says that work can be carried forward into products such as Figma and Canva.
For finance users, the public equity investing plugin is designed to help investors review earnings, compare companies, track market signals, and test whether an investment thesis is improving or weakening. It draws on sources including Moody’s, Daloopa, Datasite, FactSet, LSEG, S&P, PitchBook, and Hebbia. An investment banking plugin is also being added to help bankers turn research and diligence into pitch materials and client-ready recommendations.
OpenAI said the plugins work immediately, but teams can also adapt them to internal workflows or build custom plugins for their own systems. The company says more role-specific plugins are planned, including Corporate Finance, Private Equity Investing, Marketing Strategy, Strategy Consulting, and Legal.
The longer-term goal is an open ecosystem in which partners can create and deploy their own plugins directly in Codex and ChatGPT. That approach would move Codex further into the center of everyday office work, not just code generation, as OpenAI broadens the product’s appeal across professional roles.